Curiouser and Curiouser! on consulting http://matt.blogs.it/ RSS feed for topic consulting Copyright 2006 Matt Mower Squib/0.1 self@mattmower.com self@mattmower.com en-gb I'll have a glass of that Mon, 16 May 2005 12:08:02 +0100 <p><blockquote><p>Michael Duffy rates 2,767 winery web sites on effectiveness. He then sells a customized report to any winery that cares to pay for it. <a href="http://www.winerywebsitereport.com/">Home Page - The Winery Web Site Report</a>.</p> <p>This is the new sort of non-fiction publishing model that is going to demolish the old one (at least from an economic point of view). At $500 a copy, the report is almost certainly worth the money. And at $500 a copy, a customized overview is also quite profitable for the author. And finally, at $500, it's an effective calling card that builds his business among a (very small but important to him) target market. [<a href="http://sethgodin.typepad.com/seths_blog/2005/05/how_cool_is_thi.html">Via Seth Godin</a>]</p></blockquote></p> <p>What a cool model: find a niche (or already be in one), do the research, publish your own report, customising for each purchaser.</p> <p><blockquote>First, your customized report, printed on high-quality paper and wire-bound, tells you exactly how your Web site compares against all 2,400+ winery Web sites on the basis of visitor effectiveness, including a color copy of your own site rating. For each of 25 rating elements, the report contains both numeric and graphic comparisons of your score to the aggregate rating of all sites, common shortcomings, and suggested best practices. The printed report provides a context for thinking about your Web presence as part of your overall sales and marketing strategy.</blockquote></p> <p>I wish I'd thought of it.</p> http://matt.blogs.it/entries/00002609.html