By their homepage ye shall know them

Mon, 30 Oct 2006 10:36:01 +0000

From Assaf comes a quote by Rachel Cunliffe:

�The bigger the organisation, the more complex the homepage.�

I got a classic example of this yesterday when I went looking for the Livelink homepage. Livelink is an enterprise content management system I was involved in deploying many moons ago. It comes from a company called OpenText and, if you weren't already familiar with them I can't imagine their homepage would leave you much better informed about what they do.

As organisations get bigger they start violating the 12th Law and extending their brand all over the place until it no longer stands for anything.

When I got involved with Livelink in 1998 they were an intranet document storage & search company. That's a problem I can (and did) imagine having and looking for solutions for. Does anyone but an analyst ever say "Hey guys I think we have a problem managing our enterprise content"?

Curiouser and Curiouser! on branding

By their homepage ye shall know them