It's entirely personal

I recently got forwarded a LinkedIn invitation that originated with someone I didn't know of who I guess has come across me in the UK ruby scene. I mulled it a bit but eventually I had to decline. The reason why is in my response:

Thank you for the invitation however I cannot accept at the moment. In order that I am able to make introductions and recommend people in my network to others I cannot accept invitations from people I do not know.

This has happened a few times now and frankly it doesn't get any easier to say "No". It's not meant as a slight but I'm not sure how I would feel if the situation were reversed. However I believe my reasons are sound.

When I started using LinkedIn back in 2003 I did what I guess a lot of people did, I accepted invitiations from whomever sent them. Inevitably this meant becoming connections with a lot of power networkers, people who seem to view networking as a game where the largest number of total connections "wins." The upshot was that I regularly got LinkedIn requests where I had no real knowledge of the parties involved and it made me very uncomfortable.

I found myself asking what value I was adding to the process and how I could act in good faith. By late 2004 I decided that I needed to change my strategy. I asked LinkedIn to break my connection with the more obvious power networkers and then I started to be more thoughtful about then invitations I would accept. Although my network shrank (and has grown more slowly since) at least it left me in the happier position that I know the people in it and I am comfortable about making or forwarding a request and asking a favour if need be.

The claim I have heard (and particularly from power networkers I have met) is that the value of the network is in it's edges. I think this is true with certain caveats:

  1. not all edges are the same, in a network of humans the edges are weighted
  2. network topology is important, it may be less effective for every node to be connected

If we think of the weight of an edge as representing the essential value of the relationship then I think the power networker, despite their many connections, is probably subject to the law of diminishing returns. You can't spend quality time with vast numbers of people so the value of your relationships with each is probably infinitessimally small, ergo the overall value of your inflated network remains low.

My belief is that a smaller network of higher weighted edges delivers as much value because of network interdepdencies. Much like blogging has meant that I don't need to read everyone (because there are so many summarizers out there collecting information from the edge for me), real networking means I don't have to know everyone - just enough of the right people. Indeed the need to connect to everyone in sight may be somewhat pathological behaviour.

So my reasons for being careful about adding people to my network make sense to me. Nevertheless it makes me feel shitty every time I decline a connection and I am sorry if it's you. It's entirely personal.

23/04/2007 13:00 by Matt Mower | Permalink | comments: