David Buchan has prompted me to think a bit harder about the contextual problems faced by business journalling.
I think that there are at least two problems which we must solve for business journalling to be a widespread success. I'd be interested in hearing about other problems people have specifically identified.
The first problem is what I would describe as: knowledge as a separate activity and the second as lacking a voice. I think that the solution to both of these problems lies in finding contexts that enable people to journal more easily.
Knowledge as a separate activity
Some of my underlying assumptions about people at work are:
- most people do not love their job in the way that I (and other seeming KM enthusiasts) do
- most people do not see themselves as knowledge workers (especially those who are not desk bound and do not deal primarily with electronic info and, or, paper)
- most people have a view that learning is a discrete activity (we learn in a class-room during specified period, then go out and get on with the rest of our lives)
I think there is an "awakening" process that must happen before you begin to see how knowledge & learning are intertwined into everything you do. Until then, I think that they are considered to be separate activities practiced in specific contexts (e.g. I am going on a training course).
For the unawakened I think that a business journal is a big blank page that is quite scary and you need to be pretty bold to venture off without a map. In these times of "Axes in the corridor" boldness isn't the first thing on everyone's mind.
I think the answer lies in finding contexts which are less threatening and lead people to consider knowledge more often in their day and think about how knowledge affects everything they do. I hope to tie business journalling to these contexts in the hope that I will have more success with my clients that way.
Lacking a voice
I think most people are conditioned to not say anything they don't have to.
In school we are taught to be silent and only speak when questioned directly by an authority figure. This process of conditioning is continued right the way through education and into work. Hierarchies support this type of behaviour.
Business journalling turns this don't speak until your spoken to ideology on it's head. Now you're given a blank page and told to say whatever you think you should say (within limits). I think that the evidence so far supports the conclusion that people are not comfortable with that.
Drawing on my own experience I found beginning to blog was a challenge, i found myself afraid - not knowing what to say next. I persevered, I think, because I have always wanted a voice: I dislike authority and am opinionated. I don't necessarily think everyone else has the same drivers. I'm also cognizant that, when I started, there was no axe that could fall. I wasn't worried about saying the wrong thing, or having my words used against me. I think these are common worries for anyone speaking up (regardless of the medium).
Once again I think the answer is to look for contexts where people already think it's alright to voice their opinions and to leverage these contexts for business journalling success.
Contexts
As I mentioned in a recent post I think that two likely candidates are After Action Reviews and Communities of Practice.
The After Action Review (AAR) is a technique that compares actual results of a task or project with the expected results. The aim being to identify strengths and weaknesses and help teams to bond together and improve performance.
Don Clark gives an excellent summary of the process and some of it's benefits. From that I have highlighted some of the questions & talking points a good AAR should raise:
- Ask why certain actions were taken
- Ask how they reacted to certain situations
- Ask when actions were initiated
- Ask leading and thought provoking questions
- Exchange "war stories" (lessons learned)
- Ask employees what happened in their own point of view
- Relate events to subsequent results
- Explore alternative courses of actions that might have been more effective
- Complaints are handled positively
- When the discussion turns to errors made, emphasize the positive and point out the difficulties of making tough decisions.
These sound to me like fantastic material for building a business journal.
The second context that I think could be very useful is the Community of Practice. I don't want to write too much about these here because they're a big topic and I'm not an expert. However one of the definitions given on the page I cite above is groups that learn. In my mind, groups that learn by doing - not as a separate activity.
Within a CoP people have a context in which they can ask questions, share knowledge, raise awareness and it may be that a business journal will seem a more natural place in which to do that. Hopefully also within a CoP members can develop the levels of trust and respect that are required for any collaborative effort to be successful.
Conclusion
For me, all this leads towards a concrete realisation that business journalling cannot stand in isolation. That it is not a solution, but, part of a solution that has to involve contexts which complement it's strengths. It may be that After Action Review's and Communities of Practice may be good choices, time will tell.
However this also means that, in order to bring business journalling into an organisation requires that they have either already established programs such as AAR, or you have to introduce those at the same time. This sounds like a daunting prospect. Any AAR experts out there?
A few points to bear in mind:
- I've highlighted business journalling throughout the text to emphasize my use of the term where I might normalling say k-logging. I'm open to better terms but I'm going to try and use this until someone comes up with one.
- I'm making a lot of assumptions. Please challenge them. I'm trying to keep to the philosophy of "strong opinions, weakly held" and avoid becoming dogmatic about something so new and unproven.
- I don't think I'm identifying anything new here. I think this is these are formulations of the same problems people have been wrestling with since KM acknowledged that it wasn't a purely technical issue. What is new is that I'm beginning to understand these issues better - your milage may vary ;-)
I'm also looking forward to hearing other peoples ideas for contexts for business journalling.